{"id":4175,"date":"2017-10-25T10:00:56","date_gmt":"2017-10-25T10:00:56","guid":{"rendered":"http:\/\/blogs.lshtm.ac.uk\/library\/?p=4175"},"modified":"2024-03-25T16:21:52","modified_gmt":"2024-03-25T16:21:52","slug":"how-publishing-open-access-raises-the-profile-of-your-research","status":"publish","type":"post","link":"https:\/\/blogs.lshtm.ac.uk\/library\/2017\/10\/25\/how-publishing-open-access-raises-the-profile-of-your-research\/","title":{"rendered":"Be selfish \u2014 let people read your work for free!"},"content":{"rendered":"<h2>How publishing open access raises the profile of your research<\/h2>\n<p>We all know that we\u00a0should be publishing\u00a0open access. Sharing scientific information is good for science and good for\u00a0humanity,\u00a0facilitating\u00a0progress and helping to distribute its fruits more widely and equitably. And if that doesn&#8217;t\u00a0persuade you, many funders, including the\u00a0<a href=\"https:\/\/wellcome.ac.uk\/funding\/managing-grant\/open-access-policy\" target=\"_blank\" rel=\"noopener\">Wellcome\u00a0Trust<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.rcuk.ac.uk\/research\/openaccess\/policy\/\" target=\"_blank\" rel=\"noopener\">RCUK<\/a>,\u00a0mandate that their funded research should be published gold open access,\u00a0under a CC BY license.<\/p>\n<p>However, there are\u00a0rather less\u00a0altruistic\u00a0reasons for\u00a0publishing\u00a0open access, whether via the green or the gold open access route. In this post, we will show you how choosing open access can lead to more readers, more citations, more coverage in news articles and on social media. To put it bluntly, open access gets you noticed.<\/p>\n<p><b>Citation<\/b><b>\u00a0advantage<\/b><\/p>\n<p>Numerous studies have shown that open access\u00a0papers\u00a0receive more citations than paywalled articles.\u00a0The\u00a0<a href=\"http:\/\/opcit.eprints.org\/oacitation-biblio.html\" target=\"_blank\" rel=\"noopener\">Open Citation Project<\/a>\u00a0found that out of\u00a070 studies conducted until 2015,\u00a0two thirds\u00a0demonstrated\u00a0a\u00a0significant\u00a0citation advantage. There are, of course, a number of\u00a0other\u00a0factors which affect the\u00a0citability\u00a0of a paper,\u00a0not least the quality of the research, and it could be that researchers are more likely to publish their best papers open access\u00a0&#8212;\u00a0although this is\u00a0often determined by the funding\u00a0body.<\/p>\n<p>However, what\u00a0is\u00a0also\u00a0apparent is\u00a0that the effect\u00a0on citations\u00a0is\u00a0stronger\u00a0in\u00a0some science disciplines, particularly medicine.\u00a0While not all studies show a\u00a0citation\u00a0advantage,\u00a0<a href=\"https:\/\/eprints.soton.ac.uk\/268516\/\" target=\"_blank\" rel=\"noopener\">a review of studies published\u00a0by\u00a0Swan\u00a0in 2010<\/a>\u00a0showed that in medicine the increase in citations with open access ranged from 300 to 450 per cent. Furthermore, given that it can take an average of 17 years\u00a0\u00a0for medical research to translate into clinical practice, the full effect of open access on citations may not have been felt yet.\u00a0Lastly, an <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/19229029\" target=\"_blank\" rel=\"noopener\">older study published in <em>Science<\/em><\/a><i>\u00a0<\/i>in 2009,\u00a0clearly demonstrated\u00a0that open access articles are much more likely to be cited by researchers in resource-poor\u00a0countries.<\/p>\n<p>Citation advantage also applies to open data. An\u00a0<a href=\"https:\/\/peerj.com\/articles\/175\/\" target=\"_blank\" rel=\"noopener\">analysis by Piwowar and Vision<\/a>\u00a0of\u00a010,555 studies that created gene expression microarray data found that studies that made data available in a public repository received 9\u00a0per cent\u00a0more citations than similar studies for which the data was not made available.<\/p>\n<p>Unsurprisingly, it also turns out\u00a0that open\u00a0access articles receive more internet traffic, and are read online and downloaded more frequently. So, publishing open access achieves the aim of getting you\u00a0more readers from a wider range of research and\u00a0clinical\u00a0backgrounds, as well as improving your citation count.<\/p>\n<p><b>Increased s<\/b><b>ocial standing<\/b><\/p>\n<p>In reaching across the research community and beyond it, blogs and\u00a0social media,\u00a0including\u00a0Twitter\u00a0and Facebook, are increasingly valuable for outreach and social engagement. The combination of open access and social media is optimal for promoting research, as paywalled articles are less likely to be shared, retweeted and forwarded.<\/p>\n<p><a href=\"http:\/\/blogs.lshtm.ac.uk\/library\/files\/2017\/10\/donut3-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4209\" src=\"http:\/\/blogs.lshtm.ac.uk\/library\/files\/2017\/10\/donut3-2-130x300.jpg\" alt=\"donut3 (2)\" width=\"138\" height=\"318\" \/><\/a>For\u00a0example,\u00a0a\u00a0<a href=\"https:\/\/bmcmedgenomics.biomedcentral.com\/articles\/10.1186\/1755-8794-3-15\" target=\"_blank\" rel=\"noopener\">paper by\u00a0Bertalan Mesko<\/a>,\u00a0published in\u00a0the\u00a0open access journal\u00a0<i>Medical Genomics<\/i>,\u00a0\u00a0<a href=\"http:\/\/www.oastories.org\/2011\/09\/hungary-researcher-dr-bertalan-mesko-open-access-and-social-media\/\" target=\"_blank\" rel=\"noopener\">was strategically\u00a0promoted via his blogs, Twitter and social research sites,\u00a0<\/a>\u00a0and\u00a0became one of the most read articles on BioMed Central,\u00a0achieving\u00a0a &#8220;highly\u00a0accessed&#8221;\u00a0badge.<\/p>\n<p>And if you want to\u00a0watch your research go\u00a0viral, all articles deposited in LSHTM Research Online now show details of how they have been shared via Twitter and other social media platforms, using the\u00a0<a href=\"https:\/\/www.altmetric.com\/\" target=\"_blank\" rel=\"noopener\">Altmetrics<\/a>\u00a0service.<\/p>\n<p><b>More\u00a0media attention<br \/>\n<\/b><\/p>\n<p>Science journalists have cottoned onto the fact that when they mention a study, they can often point their readers to the article\u00a0on\u00a0the\u00a0publisher&#8217;s\u00a0site (if it is Gold open access) or to an institutional repository page (for the accepted manuscript, if it is Green open access).\u00a0In 2015,\u00a0<a href=\"https:\/\/researchonline.lshtm.ac.uk\/1179\/\" target=\"_blank\" rel=\"noopener\">a study\u00a0on city cycling by LSHTM researchers Rebecca Steinbach,\u00a0 Judith Green,\u00a0 Jessica Datta and\u00a0 Phil Edwards<\/a>\u00a0was\u00a0highlighted in a\u00a0<a href=\"https:\/\/www.theguardian.com\/uk-news\/davehillblog\/2015\/oct\/12\/why-are-london-cyclists-so-white-male-and-middle-class\">feature article in the Guardian<\/a>\u00a0on why\u00a0cycling is disproportionately an activity of affluent, white men, with a link to the accepted manuscript in our repository.\u00a0\u00a0This resulted in a massive increase in downloads \u2013 over 2,000 in that month alone. Eighteen months later the study was again referenced by an\u00a0<a href=\"http:\/\/theconversation.com\/the-unbearable-whiteness-of-cycling-76256\" target=\"_blank\" rel=\"noopener\">article on race and cycling in <em>The Conversation<\/em><\/a><i>.<\/i><\/p>\n<p><a href=\"http:\/\/blogs.lshtm.ac.uk\/library\/files\/2017\/10\/Dowload-activity-for-cycling-article.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"348\" class=\"aligncenter size-full wp-image-4177\" src=\"http:\/\/blogs.lshtm.ac.uk\/library\/files\/2017\/10\/Dowload-activity-for-cycling-article.jpg\" alt=\"Dowload activity for cycling article\" srcset=\"https:\/\/blogs.lshtm.ac.uk\/library\/files\/2017\/10\/Dowload-activity-for-cycling-article.jpg 684w, https:\/\/blogs.lshtm.ac.uk\/library\/files\/2017\/10\/Dowload-activity-for-cycling-article-300x153.jpg 300w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/a><\/p>\n<p>It is plain to see that making research open\u00a0has huge benefits\u00a0for the researcher as well as the research community.\u00a0Publishing open\u00a0access not\u00a0only\u00a0benefits science but can boost career\u00a0prospects,\u00a0lead\u00a0to approaches for\u00a0collaboration,\u00a0and\u00a0benefit\u00a0your whole\u00a0team as well as promoting\u00a0the institution\u00a0you work for.\u00a0In\u00a0an increasingly competitive\u00a0research environment, open access can, quite simply,\u00a0give\u00a0you the edge.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How publishing open access raises the profile of your research We all know that we\u00a0should&#8230;<\/p>\n","protected":false},"author":390,"featured_media":4231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52944,81946,52918],"tags":[27725,42129,58175,27639,64535,64536,7383,42124],"class_list":["post-4175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-and-statistics","category-open-access","category-research-online","tag-altmetrics","tag-bibliometrics","tag-citations","tag-open-access","tag-open-data","tag-open-research","tag-research","tag-research-impact","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Be selfish \u2014 let people read your work for free! 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