{"id":4521,"date":"2017-12-01T11:18:30","date_gmt":"2017-12-01T11:18:30","guid":{"rendered":"http:\/\/blogs.lshtm.ac.uk\/library\/?p=4521"},"modified":"2017-12-01T11:18:30","modified_gmt":"2017-12-01T11:18:30","slug":"world-aids-day-2017-hiv-aids-archives-collection","status":"publish","type":"post","link":"https:\/\/blogs.lshtm.ac.uk\/library\/2017\/12\/01\/world-aids-day-2017-hiv-aids-archives-collection\/","title":{"rendered":"World AIDS Day 2017: HIV\/AIDS Archives Collection"},"content":{"rendered":"<p>Today is World AIDS, a day dedicated to raising awareness of the AIDS pandemic, and to commemorate all those who have fallen victim to the disease. The LSHTM Archives have a number of collections that focus on HIV\/AIDS, whether it\u2019s documenting the disease or the work of those involved in the research of the disease.<\/p>\n<p>One of these collections, Centre for Sexual and Reproductive Health, collected AIDS awareness material, including a large collection of posters. The posters and ephemera were brought together from a wide range of European countries, including Russia, Romania and Switzerland and were intended to prevent the spread of the disease by informing the public of how AIDS can be transmitted.<\/p>\n<p>You can view some of these HIV\/AIDS posters on Flickr, <a href=\"http:\/\/www.flickr.com\/photos\/110210963@N04\/sets\/72157638214855954\/\">Global Visions: HIV\/AIDS posters at London School of Hygiene and Tropical Medicine archives<\/a>. The posters provide a snapshot of the diversity of designs and messages used in AIDS public awareness campaigns across Europe.<\/p>\n<p>The majority of the posters were collected as part of the European Commission (EC) &#8216;Concerted Action on Assessment of AIDS\/HIV Prevention Strategies&#8217; project, 1989-1991, the purpose of which was to compare and contrast the different AIDS public health campaigns European countries. It was during the late eighties and early nineties that AIDS was a major concern to European countries as the number of cases rapidly increased and there was a high degree of anxiety and fear in the general population over this fatal disease.<\/p>\n<p>The posters show how public health campaigners and voluntary organisations tried to inform and change behaviour within the general community. The posters display a number of different strategies to convey their message, such as using cartoons to depict risky behaviour for conservative audiences; targeting an emotion response through the use of fear, humour and empowerment and positively representing at risk groups to de-stigmatise and counter misinformation about the disease.<\/p>\n<p>For more information on the Centre for Sexual and Reproductive Health collection, or any other collection, please contact the archives team at: <a href=\"mailto:archives@lshtm.ac.uk\">archives@lshtm.ac.uk<\/a><\/p>\n<p>You can also search our <a href=\"http:\/\/calmview.lshtm.ac.uk\/CalmView\/default.aspx\">online catalogue.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today is World AIDS, a day dedicated to raising awareness of the AIDS pandemic, and&#8230;<\/p>\n","protected":false},"author":480,"featured_media":2284,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27649],"tags":[18589,44726,44669,44728,27650,14017,64521],"class_list":["post-4521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archives","tag-aids","tag-aids-ephemera","tag-aids-posters","tag-centre-for-sexual-and-reproductive-health","tag-hivaids","tag-lshtm","tag-lshtm-archives","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>World AIDS Day 2017: HIV\/AIDS Archives Collection - Library, Archive &amp; 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