All posts tagged Behavioural economics

Applying behavioural economics to public policy

By · 12 August 2014 · low-income countries · No comments

by Saugato Datta, Vice President, ideas42

Behavioural economics studies human behaviour in all its messy complexity. Its practitioners pay attention to all manner of things that standard neoclassical economics ignores (or waves away as unimportant: the context in which decisions are made, visual, aural or social cues, salience, social or…

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